PRIVACY POLICY

Introduction and Overview

This Privacy Policy explains what information Vital Diamonds International Pty Ltd (“Vital Diamonds”, “we”, “our” or “us”) collects, why we collect this information, and how we use the information we collect as well as your rights and choices regarding such information. Our Privacy Policy applies to our collection of your information in our office, on our website, our collection of your information via any channel that you may interact with us, including but not limited to, postal mail, email, phone, live chat, SMS/MMS/text, social media platforms and your use of any online service location that posts a link to this Privacy Policy and all features, content, and other services that we own, control, or make available via any channel (collectively, the “Service”).

By using the Service or interacting with us offline, you agree to our Terms and Conditions and to our collection, use, and disclosure practices and other activities as described in this Privacy Policy. If you do not agree and consent, discontinue use of the Service.

Vital Diamonds encourages you to periodically review this Privacy Policy to learn about our privacy practices. If you have questions or concerns about our privacy policy, please contact Vital Diamonds as set forth in the section entitled “Contact Us” below.

Information We Collect

Information You Provide

We collect information you provide directly via the Service, including but not limited to when you register an account, update your profile, access our content, make a purchase, participate in a survey, or other promotion (“Promotion”), or contact customer support. We may use Service Providers (defined below) to collect this information.

The information we collect includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you. The following is a list of the categories of information we collect:

Contact Data. We collect your first and last name, e-mail address, postal address, phone number, and other similar contact data.
Credentials. We collect passwords and other information for authentication and account access.
Payment Data. We collect data necessary to process your payment if you make a purchase, including your payment instrument number (such as a credit card number or information identifying your financing account), and the security code and expiration date associated with your payment instrument.
Content. We collect the content of messages you send to us, such as feedback and product reviews you write, questions and information you provide to customer support or comments and content that you may post on social media channels. For example, if you contact a customer service representative or jewellery consultant and provide information to the consultant or submit a request through our Service, we will use your information to respond to your request and to provide you with additional information that we believe may be helpful to you. We may also collect content such as photos, videos or other content that you submit to us.
Government Identification Data. You may provide to us other personal identifying information such as an image of your driver’s license.

You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.

Information Collected Automatically

Vital Diamonds automatically collects information about your device and how your device interacts with our Service. We may use Service Providers to collect this information. The categories of information we automatically collect:

Service Use Data. We collect data about the features you use, the pages you visit, the e-mails and advertisements you view, the products you purchase, the time of day you browse, your referring and exiting pages, and other similar information.
Device Connectivity and Configuration Data. We collect data about the type of device or browser you use, your device’s operating software, your internet service provider, your device’s regional and language settings, and other similar information.
IP Address and Device Identifiers. Vital Diamonds collects your IP address and other device identifiers, including mobile advertising identifiers. We collect this data for various purposes, including to assess, diagnose problems, and improve functioning of our Service, servers, and hosting providers as well as to analyze trends and traffic patterns, gather demographic information, track the date, time, and duration of each session within our website, prevent fraud, and customize our services and advertisements.
Location Data. We collect data about your device’s location.

Vital Diamonds collects data through the use of cookies, web logs, web beacons and other tracking technologies (now and hereafter developed) (“Tracking Technologies”), including the following:

Log Files. Our server logs automatically collect information, such as your IP address, your browser type and language, and the date and time of your visit, which helps us track users' movements around our site and understand trends.
Cookies. “Cookies” are small pieces of information that are stored by your browser on your device's hard drive. We use cookies on certain pages of our Service to, among other things, analyze our web page flow, measure promotional effectiveness, deliver you a more customized shopping experience, track visits from our affiliates and partners and allow the use of our shopping cart.

Vital Diamonds uses cookies for various business and commercial purposes, including the following:

Operational: Cookies are essential in order for you to use our Service, such as our shopping bag, as well as to access password protected areas, such as your personal account.
Analytics and Performance: Cookies collect information about how you use our Service and remember the choices you make (such as your language or location) to provide an enhanced performance and a more personalized experience.
Customization: Cookies allow us to gather information on how our Service is being used so that we can provide content that is relevant to you.
Targeting and Advertising: Cookies help us deliver advertisements that are more tailored to you and your interests, as well as limit the number of times you receive the same advertisement. We also use cookies to measure the effectiveness of our advertising campaigns.
Social Networking: Cookies allow users to share our pages and content to third-party social networking sites.

Web Beacons. Vital Diamonds also uses electronic images known as web beacons (also known as pixels) on the Service. When you access a website, video, e-mail, or advertisement that contains a pixel, the pixel may permit us or another party to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from other parties that allow us to track our conversions, bring you advertising both on and off the Service, and provide you with additional functionality, such as the ability to connect our Service with your social media account.
Device Fingerprinting. Device fingerprinting is the process of analyzing and combining sets of information elements from your device’s browser, such as JavaScript objects and installed fonts, in order to create a “fingerprint” of your device and uniquely identify your device and apps.
Location-Identifying Technologies. Location-aware technologies may be used to collect precise location data when you enable location-based services through your device. Location data may be used for purposes such as verifying your device’s location and delivering or restricting relevant content and advertising based on that location.

Some information about your use of the Service and certain unaffiliated websites or services (described below) may be collected using Tracking Technologies across time and services and used by us and other parties for purposes such as to associate different devices you use, and deliver relevant ads and/or other content to you on the Service and unaffiliated websites and services.

For further information on Tracking Technologies and your rights and choices regarding them, see the sections entitled “Other Parties” and “Your Rights and Choices” below.

Use of Information

We collect and use information about you for the business and commercial purposes described in this Privacy Policy. Our business purposes for collecting and using information, include to:

Manage our Service, including your registration, account, and transactions
Perform services requested by you, such as to process and fulfill your order, to respond to your comments, questions, and requests, and provide customer service.
Send you technical notices, updates, security alerts, information regarding changes to our policies, and support and administrative messages.
Prevent or take action regarding illegal activities, including suspected fraud..
Monitor and analyze trends, usage, and activities.
Conduct surveys and/or research on our users' demographics, interests, behaviour.
Improve our marketing and promotional efforts, Service content and product and service offerings.
Develop and send you direct marketing, including advertisements and communications about our and other party products, offers, promotions, rewards, events, and services
Provide and serve advertising on our Service and unaffiliated websites and services.
Comply with any applicable law, regulation, legal process or governmental request.
Fulfill any other business or commercial purposes disclosed to you at your direction or with your consent.

We may use information that does not identify you (including information that has been de-identified) without obligation to you except as prohibited by applicable law. For information on your rights and choices regarding how we use your information, please see the section entitled “Your Rights and Choices” below.

Sharing of Information

We share your information in accordance with the practices described in this Privacy Policy. The types of entities to whom we disclose and have disclosed information within the last 12 months include the following:

Service Providers. We share your information with agents, contractors, and other service providers in connection with their work on our behalf (collectively “Service Providers”). Our Service Providers only receive your information if such information is needed to perform their function(s), and they are not authorized to use such information for any other purpose(s) other than the purpose(s) set forth by Vital Diamonds. We only provide Service Providers with the information necessary to complete the requested service, product or transaction and contractually prohibit them from retaining, using, or disclosing information about you for any purpose other than performing the services for us. Notwithstanding the above, we may permit our Service Providers to use aggregate information which does not identify you or de-identified data for other purposes.
Vendors and Other Parties. We share information with vendors and other parties for business and commercial purposes. For example, if we need to ship something to you, we must share your name and address with a shipping company. Vendors also include: web hosting companies, shipping and fulfillment companies (e.g., companies that ship or fulfill product orders), diamond or gemstone suppliers, jewellers, assemblers, insurance companies, data analysis firms, analytics and advertising technology companies, affiliates, customer service providers, consulting or marketing firms/providers, accounting, bookkeeping or legal firms, financial services firms, technology companies including, but not limited to, enterprise application firms, firms which provide technologies to enable electronic communications and data storage providers. Additionally, if you use a credit card or other financing alternative to place an order with Vital Diamonds, we will use a payment processor to process your information in association with the transaction. We may also share information with other companies and organizations for credit fraud protection and risk reduction. Vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. Information may be disclosed to vendors and other parties in connection with tailoring advertisements, measuring and improving our Service and advertising effectiveness, and enabling other enhancements.
Business Transfer. Your information may be disclosed as part of, or in connection with, any investment in the company, any merger, sale of company assets, or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which information would be transferred as one of the business assets of Vital Diamonds
Security, Compliance with Law, and Fraud Protection. We may disclose your information as we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We also may share your information in order to investigate, prevent or take action regarding illegal activities, including suspected fraud, or as otherwise required by law. We may also share your information to protect the rights, property, life, health, security and safety of us, the Service or any person or party.
Consent. We may share your information for any other business or commercial purposes disclosed to you and with your consent.

Without limiting the foregoing, in our sole discretion, we may share aggregated information which does not identify you or de-identified information about you with other parties or affiliates for any purpose except as prohibited by applicable law. For information on your rights and choices regarding how we share your information, please see the section entitled “Your Rights and Choices” below.

Other Parties

Other Party Websites And Services

Our Service may provide links to websites, locations, platforms, and services operated and owned by other parties which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) websites and services. There may be Tracking Technologies on unaffiliated websites and services used to independently collect information about you and may solicit information from you. The information collected and stored by other parties, whether through our Service, or their services or Social Features (defined below), remains subject to their own policies and practices, including what information they share with us, your rights and choices on their services and devices, and whether they store information in Australia or elsewhere. We encourage you to familiarize yourself with and consult their privacy policies and terms of use..

Analytics and Interest-Based Advertising

Our Service contains Tracking Technologies owned and operated by vendors and other parties. For example, we use Tracking Technologies from analytics provides, such as Google Analytics, to help us analyze your use of the Service, compile statistic reports on the Service’s activity, and provide us with other services relating to Service activity and internet usage.

As indicated above, vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

Your Rights and Choices

Review and Update of Account Information

You may access, update, or remove certain account information that you have voluntarily submitted to us through the Service. If you would like to update or revise information in your account, you may do so through your account or by contacting us as set forth in the section entitled “Contact Us” below. We may require additional information from you to allow us to confirm your identity. Please note that we will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Tracking Technology Choices

Cookies and Pixels. At all times, you are free to decline our cookies if your browser permits. Most browsers allow you to refuse cookies by activating the setting on your browser which allows you to refuse the setting of all or some cookies. If you use multiple browsers on your device, you will need to instruct each browser separately. Your ability to limit cookies is subject to your browser settings and limitations. You can find out more about cookies and how to decline them on about.cookies.org.
Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals or other mechanisms. For more information on “Do Not Track,” visit allaboutdnt.com.

Please be aware that if you disable or remove Tracking Technologies some parts of the Service may not function correctly

Communications

To opt-out of receiving e-mail promotions from Vital Diamonds, please follow the unsubscribe instructions in our promotional e-mail correspondence or contact us as set forth in the section entitled “Contact Us” below. Please note that opting out of promotional communication received from Vital Diamonds does not affect our non-promotional communications with you, including those related to your account, orders placed with Vital Diamonds, or our ongoing business relations.

Data Security

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Despite the measures we take, transmission via the Internet is not completely secure and we cannot guarantee the security of your information.

International Transfer

Vital Diamonds is based in Australia. and the information we collect is governed by Australian Law. Your information may be stored and processed in Australia or any other country in which Vital Diamonds or its partners, affiliates, service providers, subsidiaries or agents maintain facilities and by using this Website, you consent to any such transfer of information outside of your country. Data protection laws in Australia. and other jurisdictions may be different from those of your country of residence. Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information in Australia. and other jurisdictions as set forth in this Privacy Policy.

Changes to the Privacy Policy

This is our entire and exclusive Privacy Policy and it supersedes any earlier version. We may occasionally update this Privacy Policy to reflect changes in our practices and services, and we reserve the right to do so at any time. When a revision is made, we will revise the "Effective Date" on this page and any changes will be effective immediately upon posting of the revised Privacy Policy. Vital Diamonds encourages you to periodically review this Privacy Policy to learn how we are protecting your information. Your continued use of our Service indicates your consent to the Privacy Policy then posted. If any changes are material, we may provide you additional notice to your e-mail address.

Contact Us

If you have questions about this privacy policy, or the information practices, please contact us as follows:

By phone: +61 3 9639 1008

By email: sales@vitaldiamonds.com.au

By mail: Vital Diamonds, Suite 1204, 227 Collins Street, Melbourne, VIC3000, AUSTRALIA